So you’ve decided you need a new website or maybe you need a fresh new look for your current site?
How do you go about choosing a website designer?
There are tons of website designers and website developers to choose from! So how do you make sure you choose the right company to work with?
Our advice is to assess us (Boom22), and all other website designers, under the following four categories;
- Portfolio
- Process
- Price
- Service
Portfolio
Who has the company worked with before? Can they show you some samples of previous work that they are proud of? And more importantly, work that their clients are really happy with? Can they offer you references or testimonials?
Ask to see their portfolio. This will give you a feel for the quality of work they can produce, while also giving you an overview of the quality of clients they work with.
If they have some good clients, usually these company will have conducted comprehensive due diligence before engaging them, reinforcing them as a good option for you.
Process
This is important. Very Important. A good process will show the company or individual has a clear roadmap from begining to end. It also demonstrates experience, A website project without a process is a volitle and uncertain one.
The preparation is key for a smooth website design and development project.
For example, our process looks like this;
At the very beginning, a good website design company will LISTEN, then they will advise!
Remember these people have dealt with many websites over their time, they are experts! You should use them for the fountain of knowledge they are on the subject of website design and website development.
Combine that with the in-depth knowledge that you have on your market, your customers and your business and you’ll be set to succeed.
You can read more in depth on the Website Deign Process here...
Price
This is obviously one of, if not the biggest factor in the decision-making process for most people/businesses. How much will it cost, and how much will it cost to run?
Pricing in our industry is extremely variable, predominately because it’s a specialty skill set.
For most website designers and developers it’s how much they value their time, their expertise and the quality they produce.
The time investment for website designers is quite intensive. They only have a certain capacity, they only have so many hours in the day, so they need to be sure the people/companies they work with are willing to value their time and pay them well. It’s their time, labor and skill set that you are buying.
Really price varies on the quality you are employing. When dealing with your website, quality is not something you can afford to risk. This is your shop window to the world!
When working with a website design company you also have the protection if something goes wrong you are working with a proper company, not just a guy/girl selling service, this can come at a premium, as you will know a company will have overheads and cost they need to cover. But for that, you protect your investment and guarantee the end result.
Service
A website is only as good as its performance. When you buy a car, you need to put petrol in it for the car to run and get you places. Likewise, the best-looking website in the world is no good unless it gets results, i.e. gets you places!
It should be important to you that the website designer/developer you choose can also back up that great website with great complimentary ongoing services that will drive a return on investment for you.
Search Engine Optimisation, Google Adwords, Email Marketing, Social Media Marketing to name a few.
The services should be looked at in the same light as the website design itself, ask for previous work and if possible for references.
We hope this article is helpful to you, feell free to reach out to us for your next project, if not, then we wish you the very best of luck with it :”)
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